Commercialising valentines day

It has been a week since people celebrated Valentine's day. A day were people celebrate and share love, friendship and affection for each other. This is done through sharing of gifts cards and roses.

Although most nations recognise this day, it is not a public holiday. In Zimbabwe and other nations, people still carry on with their activities like going to work and even attending school lessons. With this in mind, valentines day celebration is a cultural activity and a commercial strategy. Commercially, it has become a brand were manufacturers and retailers make more profits using love as a target. Love is like air we breath in daily, so celebrating it once a year is not enough. This implies that valentine's day is more sales and profits than it is about celebrating, love, and friendship.

For the past few weeks, shops and pharmacies were decorated with several valentine's gifts and vouchers ready for sale. There sure is alot of profit retained from the valentines week.

A week after valentines day, the decorations and gift vouchers disappear from display as if signifying that love has passed by, only to be seen the next year. lets spread our love and friendship every year long and not wait for the 14th of February.

www.atwar.blogs.nyctimes.com